Friday, May 8, 2009

Value Meal 2.0

Hungry? Forget the combo meal. The $1 menu seems to be taking over the world of fast food.

Not only does the value meal provide diners with enough calories to sustain them for the next day and a half, but it also comes at a lower price than the old sandwich, fries and a drink outfit.

While supply seems to have found the right hoops to jump through to meet recession-time demand, the casual and upscale dining sectors are stuck with soft sales. Locally owned restaurants, without the advertising budgets and marketing teams of the national chain, have been getting creative.

Read the rest of this story in Food on

1 comment:

Jill of All Trades said...

I'm reading. Great to meet you.

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