Ha! Because that's how it's done in the real world, people, for members of the "legitimate media" or otherwise.
I kid, I kid. Besides, you're not here to read about "journalism" or "local politics." You're here to find out what the heck I'm talking about in the post title.
This part of the release - known technically as "the part where PR people have to turn backflips in attempts to get the journalist to open the attached release" - is even better:
I was a fan of the Zoo before, but I am now more than ever. If you don't have time to catch the turtle race this morning, sign up for the Tulsa Zoo Run. It's a good, wild time.